The Chinese Zodiac, known as Sheng Xiao, follows a twelve-year cycle, with each year represented by an animal that imparts unique personality traits to those born in that year. In 2017, the Lunar Year of the Rooster is associated with individuals who are diligent, detail-oriented, and sensitive to their loved ones.

The Chinese Lunar Calendar also includes a 60-year cycle that rotates through the elements of earth, fire, water, metal, and wood. Fire roosters born in 2017 are believed to be deep thinkers who appreciate luxury. During Chinese celebrations, holidays, and special events, monetary gifts are traditionally given in red envelopes, symbolizing good luck and protection from evil.